Many business owners ask about whether using an intern is cost effective. The answer is yes, if you plan well.
Interns can provide unique knowledge for specific projects, and in return they learn how their skills can be applied in the business world. For example, an intern with Final Cut Pro expertise can be the “tractor operator” as you sit with him to edit videos for display on flat screens at your business site or for your web site. You can’t manage your business and also become an technical expert with video editing, so that need is met by having an intern experienced on the software work with you. Interns should not be put in back rooms stocking shelves, or doing mundane work all day. An intern is not “cheap labor,” rather she is person who is looking to you for mentorship. Try to meet with the intern at least once a day to go over the project you have selected for her. Maybe you need to prepare an outline for an upcoming meeting. As you describe the presentation to the intern, you are formulating your outline, thereby accomplishing two things at the same time!
Interns can be paid or unpaid, but either way, my advice is to treat them the same as your regular employees. That is, include them in staff and project meetings, give them the same perks, such as lunches on Fridays, and acknowledge their work as if they were part of your team. Similarly, carefully interview and chose your interns just as you would if you were hiring a regular employee. Interns should also be subject to the same job performance standards and the same disciplinary actions. Just because you hired an intern does not mean you have to accept that they sit on Facebook all day, or conduct numerous personal phone calls. To be clear upfront, prepare an “internship agreement” describing the project(s) and your expectations (and theirs) and have interns sign it.
For me, it is personally rewarding to work with motivated interns who are passionate about their career choice, and that’s why I feel strongly that the experience also will be rewarding for them.

